Funding Academy

There is no shortage of entrepreneurs looking for funding to grow their business. Whether it’s raising funds to hire new talent, improve technology or enter new markets, raising capital can be stressful. That’s why our funding experts established the Funding Academy – an investment programme to increase your knowledge of the funding landscape.

The funding landscape is complex and constantly evolving. Knowing the right investors to go to is a challenge and getting in front of them even more so. Once in front of an investor, you’re competing against other entrepreneurs for the same money. Do you know what investors are looking for and can you answer all their questions with confidence?

The Funding Academy – What is it?

Delivered in Bristol, the Funding Academy helps to improve your chances of securing funding to grow your business. Designed by our funding experts, the 5-day modular programme provides the knowledge, capability and confidence to put you at an advantage in front of investors.

Our inspiring programme will extend your knowledge of the end-to-end funding process, challenge you to think deeper about your business, and highlight what investors are really looking for.

By the end of the programme, you will have an optimised pitch deck along with the presentation skills and confidence to help you stand out from the crowd.

Who is it for?

The Funding Academy is for ambitious business leaders who need funding but lack the knowledge to secure it. Any type of business from anywhere in the UK can apply to join the programme.

Your funding needs must exceed £1m and your business must show strong traction. To ensure the programme remains exclusive, each cohort is limited to ten business leaders.

For more details of the entry requirements, click here.

What will I learn?

The programme covers all aspects of getting your business strategy, marketing plan, investment proposition, financial modelling and investment deck ready for investor scrutiny. You will learn through a combination of applied learning, case studies, group work and role-playing exercises.

Industry and funding experts will deliver knowledge that you can apply to your business as soon as you leave the classroom. Assignments are issued to test your learning and help you optimise your pitch deck. Programme support is available at every stage to help you get the most value from the programme.

For more details of the programme syllabus, click here.

How is the programme structured?

The modular programme delivers 35 hours of taught content which is split into five days. Each day focuses on a critical element of the pitch deck. An additional 8-20 hours of self-study time will be required to complete the assignments. 

The five programme days are spread over a 12-week period ensuring you are not distracted from running your own business.

When does the programme run?

Three programmes are delivered each year as follows:

  • Spring cohort – Applications open in November (Programme runs February to May)
  • Summer cohort – Applications open in March (Programme runs June to September)
  • Autumn cohort – Applications open in June (Programme runs September to November)
  • Winter Cohort – Applications open in September (Programme runs January to March)

To download the latest prospectus, click here.

Am I guaranteed funding if I complete the programme?

No. The Funding Academy programme is designed to improve your chances of securing funding. Each business on the programme will be at a different stage in the funding process and have specific needs.

We can’t predict what other opportunities the investors are considering. However, the businesses from each cohort that Shaw & Co consider as most investment ready will be showcased to our investor network.

For more details of your possible route to investment, click here.

How much does it cost?

The current programme fee is £2,500 (excluding VAT). To find out more, click here.

Challenge yourself and be inspired to grow

Some business owners think they know it all – in our experience many don’t! Those who get most value from the Funding Academy are the ones who actively engage with the taught content, the experts and their peers.

You will be surrounded by a diverse group of some of the finest business leaders with similar growth ambitions. You will be inspired to learn from each other, share business stories and build long-lasting friendships. If the Funding Academy can help with your funding journey, why don’t you apply?

Download Summer 2020 Prospectus

All you need to know about the Funding Academy


Meet the challenge

Learn to think more deeply and broadly about your business, the funding process and what investors are really looking for.

Expand your horizon

Understand the complexity of the funding ecosystem from a comprehensive curriculum of modules delivered by funding experts.

Make change happen

Be inspired by a diverse peer group of ambitious business leaders and apply your new knowledge as soon as you leave the classroom.

Build your network

Develop your network with support, motivation and inspiration from your fellow students.

Become investment ready

Learn how to optimise your business plan deserves and refine your pitch before engaging with investors.

Secure investment

The best businesses will be invited to present to Shaw & Co's investor network.

This is for you if...