When Scott Davidson and Greg Le Tocq, original founders of Vouchercloud, were offered the opportunity to buy the business back they originally sold in 2012, we were only too happy to help.
Invitation Digital Limited, owns Vouchercloud is the second largest voucher site in the UK with growing operations around the rest of the world and GiftCloud, the digital disruptor to the gift card industry offering innovative solutions to a £3.5bn market place.
In 2011, Vodafone made a strategic investment in Invitation Digital, which quickly moved to a staged acquisition set to conclude in 2017. Vouchercloud was set to become a core part of Vodafone’s strategy to own the digital wallet. However, shortly into the five year period a change of strategy at Vodafone board level saw a refocus of the business to core telephony. When the final stage of the acquisition came around, Vodafone and the original founders agreed that they would buy back Invitation Digital and return it to independent ownership.