Case Study


Raise of £3.92m to help Trunki fuel growth

Rob Law, Founder and CEO of Trunki, maker of the much-loved children’s ride-on suitcase, wanted to drive his company forward. With his sights set on international expansion, he asked us to help him make it happen.

Trunki had become a household name, the lovable must have ride on suitcase was a favourite of families and celebrities across the UK and beyond. Rob had received seed funding from the Princes Trust and an investor with more foresight than the famed BBC Dragons. Famously, Rob failed to raise money in the Dragons’ Den when he appeared in 2006 and the Trunki fell foul of Theo Paphitis’ heavy hand. However, Rob turned this to his advantage using the press wisely to promote the Trunki as the “one that got away”.

Since then Trunki has gone from strength to strength. Two years after his 2006 disaster in the den, Trunki Ride-Ons were selling at the rate of one every 3.5 minutes. In 2011 Rob was awarded an MBE, and Trunki won SME of the Year at the National Business Awards in 2012. By 2012 4 year sales CAGR was 56%.

Having achieved success in the UK and with trade emerging in over 97 countries Rob, wanted to provide additional capital to drive the international sale opportunity which at that point represented only one third of sales. In 2013 we helped Rob achieve this objective and raised £3.92 million from the Business Growth Fund.

Building Value

  • Fundraise

    To enable Rob to put his exciting expansion plans into action, we helped him to raise just under £4 million of development capital from the Business Growth Fund making Trunki the first business in the South West to be invested in by this then new and innovative fund.

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  • Business Planning

    Prior to the transaction we helped Rob and his team define their strategic goals and develop a robust and detailed business plan for achieving them. We helped make decisions that added significant value to Trunki, complimenting Rob's strategic vision with our business experience.

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  • Financial Modelling

    No business plan is complete without a fully integrated financial model. Trunki did not have the experience nor did it have the capacity in-house to deliver this essential work. We took full responsibility for creating and maintaining the financial model throughout the transaction.

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"I think Shaw & Co’s real value lies in being able to get the best possible deal for you. I certainly didn't have the experience to negotiate the deal for myself because I was completely unaware of all the ins and outs. The team at Shaw & Co really created value for me in this transaction that might have otherwise been left on the table."
Rob Law (MBE) Trunki

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