Pukka Herbs had successfully grown to turnover of £26m and was the clear number two fruit and herbal tea brand in the UK with sales in 45 other countries, but it was time to become truly global.
Pukka Herbs started life in the year 2001 as a simple idea: connect people with the incredible power of plants. This manifested itself in a highly successful range of herbal teas and supplements. We met Tim and Sebastian at a time where they were at a crossroads with Pukka, and wanted to explore options for taking the business to the next level.
We helped Tim and Sebastian asses the full range of options including private equity, crowd funding, family offices and trade. However, mapping their ambitions for the brand against the options it was clear that a trade partner with global distribution and aligned ethical standards was the right choice.
Unilever was chosen in no small part due to its Sustainable Living Plan and its clear intention to adhere to the standards it set itself. In Unilever, Tim and Sebastian saw an opportunity to partner with a business of sufficient scale to make a real difference on a global scale.
Core to Tim and Sebastian’s philosophy is sustainable and ethical and they will continue to champion this within Unilever. Pukka itself is a B Corp and participates in 1% for the Plant and Fair for Life as well as insisting that 100% of the herbs in it products are organic – Unilever have no intention of changing this.